ALL CAST. Thank you all for coming out!
I don't know what kind of
problems Canada is currently having with kitchen safety, but my god,
this accident awareness PSA is just motherf***ing terrifying. Is this
an actual commercial, or just an origin scene at the beginning of a
...
jesus christ.
Review of Clip of the Week: CANADIAN PSA -
PREVENT.IT.CA starring.
I'm sure this half-eaten Cranberry-Pear
Oatmeal tasted yummy, but the first thing I thought of was the woman's
burned face in that Canadian kitchen safety video. (The one floating
around on the Nest today.) ...
YouTube - Another awful Canadian
commercial. YouTube - WSIB Safety Ad. YouTube - WSIB - Workplace
Safety - Funeral. Bonus'sesses. YouTube - She Spilled My Coffee and
Boardroom. Wear your seatbelt when fondling your GF (Irish ad)
...
YouTube - Another awful Canadian commercial. YouTube - WSIB Safety
Ad. YouTube - WSIB - Workplace Safety - Funeral. Bonus'sesses. YouTube
- She Spilled My Coffee and Boardroom. Wear your seatbelt when
fondling your GF (Irish ad) ...
Metro staffers can't say that we work
in a 'dangerous' environment (unless you count the shakes we get when
we drink the muck that is their excuse for coffee) so we're pretty
pleased that the following Canadian PSA will never, ever, ...
I
suspect they are reeling a little from the speed and vigour of
response from the Canadian online grassroots community. That is
significant in that it indicates that we can have an effect on the
process, despite the economic and ...
Holy Mother of God.
YouTube -
Another awful Canadian commercial. YouTube - WSIB Safety Ad. YouTube -
WSIB - Workplace Safety - Funeral. Bonus'sesses. YouTube - She Spilled
My Coffee and Boardroom. Wear your seatbelt when fondling your GF
(Irish ad) ...
Holy Mother of God.
I'm sure this half-eaten
Cranberry-Pear Oatmeal tasted yummy, but the first thing I thought of
was the woman's burned face in that Canadian kitchen safety video.
(The one floating around on the Nest today.) ...
A big Buckwheat shout
out out for my man Evel Knievel. He, Dr. J and Mike Schmidt were my
childhood heroes. Far and away my favorite Halloween costume was the
1976 Evel outfit. Remember the Stunt and Crash Car?: Wow. ...
Like
everyone else, I spent yesterday being seriously amazed by the video
Deadspin put up of an insane Canadian PSA that's been appearing
recently during Hockey Night in Canada broadcasts. But it turns out
that Canada's been doing these ...
Will Leitch: It's like the worst
PSA of all time. Will Leitch: I've watched it, like, six times. AJ
Daulerio: It really is. I mean, it was bad enough in the beginning and
then it just takes this hard left turn. ...
Friday, December 14, 2007
canadian psa
Posted by Kerj at 11:10 AM
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1 comments:
WSIB is manipulating you! This is an elaborate social marketing campaign orchestrated to manipulate the public into talking about accidents, safety and prevention rather than talking about the failure of workers compensation boards to compensate the victims. WCBs in each Canadian province (and in the US) have come under a lot of scrutiny for their avoidance of paying fair compensation to disabled workers. The fact that people are talking about the ads rather than the dysfunctionality of the WCB system shows that this orchestrated social manipulation campaign is working.
WCBs in Canada and the US represent employers (the only ones paying into the fund). Therefore WCBs will do whatever they can to lower fees for corporations. One way is by denying compensation payments to disabled workers. But this would be socially unacceptable unless the public can also be manipulated into believing that the worker is somehow negligent or at fault for causing the accident. In this social marketing campaign, WCBs are subtly adopting the language of the anti-drunk-driver campaign - " zero tolerance" "negligence", etc. to manipulate public attitudes towards injured workers. They also use the term "accidents" rather than "injuries" to take the focus away from the person and onto the event. These ads, and other orchestrated 'social engineering' techniques lay the foundation for WCBs to justify a reduction in injury compensation payments to disabled workers by manipulating public attitudes toward disabled workers.
Those injured workers in the videos would realistically spend the rest of their lives in poverty fighting the WCB for compensation.
The way to reduce injuries is to make companies accountable for workplace safety violations through realistic fees, not protect unsafe companies from these higher fees by denying disabled workers' claims.
If you think the WSIB's ads are scary, check out the Canadian Injured Workers Society at http://www.ciws.ca for a real eye-opener!
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